Required Reading: The Ten Principles Of Hybrid Distribution

A new model is emerging and Peter Broderick is here to explain it all for you:

http://www.indiewire.com/article/declaration_of_independence_the_ten_principles_of_hybrid_distribution/

Writer/Director/Blogger John August endorses Peter's approach with examples of what he encountered on The Nines:

http://johnaugust.com/archives/2009/principles-of-hybrid-distribution

(thanks @andrewbrotzman)