With your audience's interest piqued, is it a good time to get your film online soon after the festival screening? What method will best serve your film: streaming, ad-supported, pay per download? There are many variations on this, but the point is you need to have it figured out before your screening if you are going to take advantage of it. And you need to have some way to let people know.
Some festivals, like Slamdance, are doing this directly themselves, and I think that's a great idea.
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