Thursday, October 16, 2008

Towards The New Distribution Infrastructure

Are we just dreaming that we could have a distribution infrastructure to handle films based on what they actually are, as opposed to the current one that looks for films that justify significant marketing budgets?  I don't think so.

A couple of weeks back I was sitting with Lance Weiler and he told me it was already here.  I paused and wondered how I missed it.  He said it was the Obama Social Network.  So am I now dreaming of an activist film loving community that works together to make sure the films get seen and appreciated?  I don't think so on this one either.

I definitely flashed back on our conversation when I read Ari Melber's "Obama's iSuccess" article in The Nation last week.  The thought of gathering and creating regional Truly Free Film CultureVultures united through text messaging and their love of unique and personal film delights me.  There's a lot more that can be explored here and followed up on.

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